Below is a lengthy excerpt from an article Al Molher wrote for 9Mark ejournal (bold/italics mine).
APOLOGIZING FOR HELL: THE NEW EVANGELICAL EVASION
In recent years, a new pattern of evangelical evasion has surfaced. The Protestant liberals and modernists of the twentieth century simply dismissed the doctrine of hell, having already rejected the truthfulness of Scripture. Thus, they did not enter into elaborate attempts to argue that the Bible did not teach the doctrine—they simply dismissed it.
Though this pattern is found among some who would claim to be evangelicals, this is not the most common evangelical pattern of compromise. A new apologetic move is now evident among some theologians and preachers who do affirm the inerrancy of the Bible and the essential truthfulness of the New Testament doctrine of hell. This new move is more subtle, to be sure. In this move the preacher simply says something like this:
"I regret to tell you that the doctrine of hell is taught in the Bible. I believe it. I believe it because it is revealed in the Bible. It is not up for renegotiation. We just have to receive it and believe it. I do believe it. I wish it could be otherwise but it is not."
Statements like this reveal a very great deal. The authority of the Bible is clearly affirmed. The speaker affirms what the Bible reveals and rejects accommodation. So far, so good. The problem is in how the affirmation is introduced and explained. In an apologetic gesture, the doctrine is essentially lamented.
What does this say about God? What does this imply about God's truth? Can a truth clearly revealed in the Bible be anything less than good for us? The Bible presents the knowledge of hell just as it presents the knowledge of sin and judgment: these are things we had better know. God reveals these things to us for our good and for our redemption. In this light, the knowledge of these things is grace to us. Apologizing for a doctrine is tantamount to impugning the character of God.
Do we believe that hell is a part of the perfection of God's justice? If not, we have far greater theological problems than those localized to hell.
Several years ago, someone wisely suggested that a good many modern Christians wanted to "air condition hell." The effort continues. Remember that the liberals and the modernists operated out of an apologetic motivation. They wanted to save Christianity as a relevant message in the modern world and to remove the odious obstacle of what were seen as repugnant and unnecessary doctrines. They wanted to save Christianity from itself.
Today, some in movements such as the emerging church commend the same agenda, and for the same reason. Are we embarrassed by the biblical doctrine of hell?
If so, this generation of evangelicals will face no shortage of embarrassments. The current intellectual context allows virtually no respect for Christian affirmations of the exclusivity of the gospel, the true nature of human sin, the Bible's teachings regarding human sexuality, and any number of other doctrines revealed in the Bible. The lesson of theological liberalism is clear—embarrassment is the gateway drug for theological accommodation and denial.